Friday, September 30, 2016

Get A Competitive Advantage Over Your Competition

Do you want an easy way to get some new business ideas? Take a look at what your competitors are doing and compare it with what you are doing. I know it sounds obvious, and I know it sounds simple, but when was the last time that you took a comprehensive look at your main competitors to see how you stack up with them? If you are like most business owners, it has probably been a little while.

And that makes sense. You are busy dealing with customers. You are busy dealing with employees. You are busy with your sales team. You are busy with accounting. And payroll. And… There are so many things to deal with and oversee as a small business owner that we often do not take the time to really evaluate where our company fits in the market as a whole. There are always opportunities available if you know your market and you differentiate yourselves from your competitors.

We Can Give You A Competitive Advantage

One of the things that we hear from our clients is that they appreciate that we give them a competitive advantage over their competition. There are a few common themes as to how, which we will get into below.

1. Your Customers Never Get Voicemail
This one is bigger than you think. Imagine if you never had any missed calls without a voicemail left. Any one of those could be a potential client that decided to call one of your competitors because you were not available. In today’s instant gratification society, no one wants to leave a voice mail any more. With our live answering service, your clients will get a friendly and professional voice any time they call.

2. You Are Always Available
How great would your customers feel if they could call you any time, day or night? While that doesn’t sound appealing for most business owners – having to be available all the time – but your customers will appreciate it. With our 24 hour answering service, we can answer your calls 24 hours a day, 7 days a week, 365 days a year. Our operators will follow your script, so they are able to answer frequently asked questions (that you provide the answer to), give directions, give hours of operation, schedule appointments, or simply take a message. Whatever you and your customers need, we will figure out a way to help.

3. We Are a Lot Less Expensive Than A Receptionist
Of course, you could hire another receptionist to take some of the load off of you and you would get many of the benefits that we offer. However, that would be a lot more expensive and a lot more hassle. First you have to advertise for a job opening, then interview, then train the new employee, pay their salary, the payroll taxes, benefits… According to the Bureau of Labor Statistics, a receptionist will cost (on average throughout the country, so a lot more in California) over $27,000 for salary alone. This doesn’t take into account all of the other expenses that you will incur. Or, you could hire us for a low monthly rate and know that we will handle everything for you.

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